Visibility Insights
Search comparison
Compare AI visibility with traditional search demand.
What it compares
Search Comparison uses the latest completed audit to compare AI search volume and Google search volume for brand keywords. It also includes fan-out rows from related AI query data when available.
Summary metrics
The screen summarizes total keywords, total AI volume, total Google volume, overall AI share, AI-growing keyword count, and high-AI-share keyword count.
Google data state
The component exposes hasGoogleData. If Google volume data is missing, the page should communicate limited availability instead of implying a complete search comparison.
How to use it
Use Search Comparison to identify topics where AI demand is meaningful relative to traditional search demand. Those are good candidates for AI-readable content, stronger citations, and prompt tracking.