Competitor benchmarking

Competitor benchmarking is useful only when the brand has competitors saved. The screen exposes a hasCompetitors state so the UI can handle brands with no competitor list.

The screen summarizes brand share of voice, top competitor share of voice, top competitor name, keyword wins, keyword losses, and competitive position.

Platform breakdown counts keyword mentions per LLM for the brand and each competitor. The keyword matrix shows who surfaced for each term and platform. Threat rows show competitors sorted by share of voice and keyword wins where the competitor appeared and the brand did not.

The screen can compare against the previous audit, 30 days, 90 days, or all time. Platform SOV deltas and competitor threat deltas help separate persistent competitors from one-off mentions.