Audits and Reports
Read an audit report
Move from summary to evidence to action.
Report requirements
A report can be opened only for a completed audit that is still inside the team retention window. If the audit is incomplete, the app redirects back to the audit page. If it is expired, the app redirects to brand history with a retention message.
Read in evidence order
Start with the executive summary and overall score, then move to platform performance, keyword visibility, citation analysis, and competitor comparison. Use recommendations after you understand the evidence that produced them.
Deltas compare with the previous audit
Report views include score deltas from the trend service when a previous completed audit exists. Deltas help explain movement but should be read with any setup changes made between audits.