Visibility Insights
People Also Ask
Use related questions to expand answer-led content.
What the screen uses
People Also Ask uses the latest completed audit and prepares all PAA questions found in SERP data. Summary metrics include total PAA questions, brand appears count, competitor appears count, content opportunities, and unique keywords with PAA.
Tabs are status-based
All Questions contains every decorated row. Brand Opportunities are questions where competitors appear and your brand does not. Content Ideas are unclaimed questions where neither brand nor configured competitors own the answer.
Trend support
Rows can be compared with the previous audit or date windows. The screen also uses paa_tracker_change_summary when available.
How to use it
Use competitor-owned questions to plan comparison or proof content. Use unclaimed questions to plan clear explanatory content that answers demand already visible in search.