Improve
Opportunities
Find content and topic gaps that can improve AI visibility.
Source of opportunities
Opportunities uses fan-out query data from completed audits. If the latest completed audit has no fan-out queries, the screen looks for the most recent completed audit with fan-out data and uses that instead.
What the summary shows
The screen summarizes total queries, new opportunities, already tracked queries, high-priority opportunities, and opportunities with volume data.
How rows are prepared
ReportDataService normalizes fan-out query formats, compares them with the brand tracked keywords, finds competitive gap keywords from LLM results, and assigns priority using volume, frequency, and gap signals.
How to use it
Use new high-priority opportunities to expand content briefs, decide future keywords, or add prompts. Already-tracked rows are useful for checking whether an existing topic deserves more attention.