Visibility Insights
Citation analysis
Find which pages and domains influence AI answers.
What the screen summarizes
Citation Analysis uses the latest completed audit and summarizes total brand citations, brand pages cited, competitor pages cited, and citation gap count.
Brand pages and competitor pages
The screen separates pages from your domain and pages connected to competitors. Each page can be compared with a previous audit or date window to show citation changes.
Citation gaps
Citation gaps show keywords where competitors or third-party pages are cited while your own pages are missing or weak. Gap rows can include history so the team can see whether the gap is new, fixed, or recurring.
Use it for source work
Use citation analysis to decide which pages need stronger structure, clearer claims, better evidence, or supporting third-party coverage. Citation gaps often reveal source authority issues before they show up as score movement.