Visibility Insights
Featured snippets
Track answer-box ownership and overlap with AI visibility.
What it tracks
Featured Snippets uses SERP data from the latest completed audit. It tracks keywords with snippets or AI overviews, snippet rate, brand-owned results, competitor-owned results, unclaimed results, AI correlation, traditional snippets, and AI overviews.
Ownership categories
Brand-owned means the featured result or AI overview source belongs to your domain. Competitor-owned means it belongs to a configured competitor. Unclaimed means neither your brand nor a configured competitor owns it.
Trend comparisons
Like the other insight screens, Featured Snippets can compare against previous, 30-day, 90-day, or all-time audit windows and can read featured_snippets_change_summary from the audit data.
How to use it
Use the screen to find question-led topics where Google already shows direct answers. Brand-owned snippets can reinforce authority; competitor-owned or unclaimed snippets are candidates for better structured answer content.