Add competitors

The competitor fields are optional. Add them when you want the audit and competitor screens to compare your brand with the alternatives customers actually consider.

A competitor entry can include a brand name, a domain, or both. Entries with both fields empty are ignored when the brand is saved.

When adding a domain, use the competitor primary website rather than a social profile, marketplace page, or tracking URL. The domain helps Brand Auditor connect mentions, sources, and citation data to the right company.

Onboarding allows up to 2 competitors. The normal brand form allows 2 competitors on Starter, 3 on Professional, and 5 on Enterprise.

If the Add competitor control disappears or a limit message appears, reduce the list or move to a plan with a higher competitor allowance.

The first audit may show unexpected brands appearing in AI answers. If a recurring alternative is commercially relevant, add it to the competitor list before the next audit so future comparisons are explicit.