Add your first brand

The brand form requires a display name, a search term, a domain, an industry, a primary market, a language, and at least one keyword. The domain should be the main website domain, such as example.com.

The search term is the name Brand Auditor tries to match in AI responses. Use the customer-facing brand or product name people are most likely to ask about, not a legal entity name if customers rarely use it.

The normal brand form uses an industry dropdown with an Other option for custom industries. Onboarding uses a free-text industry field. The primary market can be United States or United Kingdom.

Enterprise teams can add comparison data from the other supported market. For example, a United States primary market can include United Kingdom comparison data.

The onboarding wizard intentionally keeps the first setup small: up to 3 keywords and up to 2 competitors. After onboarding, the normal brand form uses the team plan limits.

Starter includes up to 5 brands, 3 keywords, 3 prompts, and 2 competitors per brand. Professional includes up to 25 brands, 6 keywords, 6 prompts, and 3 competitors. Enterprise has unlimited brands, 10 keywords, 10 prompts, and 5 competitors.

Saving the brand creates it under the current team and, outside test environments when asset discovery is enabled, queues brand asset discovery. In onboarding, the wizard then moves to the audit launch step.

When editing an existing brand, changes are logged as a brand update and the user is returned to the brand overview.