Keywords vs prompts

Keywords are short topic phrases saved on the brand. They are used across report and insight screens for keyword visibility, volumes, rankings, gaps, and opportunities.

Prompts are saved as phrases on the brand. They are full natural-language questions and are included with keywords in the audit pipeline so the report can cover conversational intent as well as compact search topics.

When processing an audit, Brand Auditor combines keywords and prompts into one unique term list. This means a prompt can influence mention rates, citations, share of voice, and recommendations.

Certain insight screens focus on the brand keywords rather than the full keyword-plus-prompt union. This keeps search-volume, SERP, and discovery workflows aligned with compact search topics.