Core Concepts
Platforms Brand Auditor tracks
See how platform coverage differs by plan and feature area.
Plan-based platform coverage
Starter teams track ChatGPT. Professional teams add Google AI Mode. Enterprise teams can track ChatGPT, Google AI Mode, Gemini, and Perplexity.
Complimentary teams receive Enterprise-level platform coverage unless their complimentary access has been capped for audits.
LLM platforms and Google AI Mode are reported differently
ChatGPT, Gemini, and Perplexity are treated as LLM platforms in the core report scoring tables. Google AI Mode is tracked as a Google AI search experience and appears in its own report and insight sections when data exists.
Feature screens can be gated
Some screens are available on every paid plan, while others are gated. Keyword visibility, citation analysis, competitor benchmarking, Find Keywords, and Technical Review are available from Starter. Google AI Mode, Featured Snippets, People Also Ask, Autocomplete, Search Comparison, Action Plan, and Opportunities require Professional or higher. AI reasoning, secondary-market comparison, daily scheduled audits, bulk export, and the full platform set require Enterprise.
Expect platform differences
Different platforms retrieve, cite, and summarize sources differently. A brand can be present in ChatGPT and absent in Perplexity, or cited in one platform and only mentioned in another. Treat differences as diagnosis, not contradiction.