Markets and languages

Brand Auditor currently exposes United States and United Kingdom as primary market choices on the brand form. The selected market tells the audit which market context to query for LLM and search data.

Enterprise teams can include comparison data from the other supported market. The checkbox appears next to the primary market selector and describes the other market as US or UK depending on the selected primary market.

Non-Enterprise teams see the checkbox disabled with an Enterprise label.

The brand form stores a language code and defaults to English. Onboarding creates the first brand with English as the language.

Change the market when the buying audience changes. Because market settings shape future collection and interpretation, run a fresh audit after changing them.