Mentions, citations, and recommendations

A mention means the brand appeared in an AI response for a tracked keyword or prompt. The keyword visibility table shows this as Positive, Neutral, Negative, or Not mentioned depending on the detected sentiment and whether the brand appeared.

A citation means the response included a link to a source. Brand Auditor marks citations to your own domain as owned and citations to third-party domains as earned.

Citation Rate is the share of citation-capable LLM responses that link to your site. Citation Analysis also shows top third-party cited domains and domains that co-appear alongside your brand.

The report recommendations are built from the audit context: scores, LLM results, citation details, share-of-voice data, top pages, related queries, search mentions, search volumes, rankings, brand name, domain, keywords, and competitors.

Recommendations are therefore a synthesis of the audit data, not a separate manually edited checklist.

A brand can be mentioned without being cited, cited without dominating competitors, or visible on one platform and absent on another. The strongest decisions come from comparing mention, citation, competitor, and recommendation evidence together.