Side-by-Side Volume Comparison

For every tracked keyword, Brand Auditor displays estimated AI search volume alongside traditional Google search volume. This dual-view reveals which keywords are experiencing a shift toward AI-first discovery and which remain Google-dominant.

Estimated AI search demand by keyword based on Brand Auditor audit signals
Traditional Google monthly search volume from SERP data
AI-to-Google volume ratio highlighting keywords shifting to AI
Volume trend comparison showing directional movement over time

Search Migration Tracking

Some queries are rapidly moving from Google to AI platforms. Brand Auditor identifies these migration patterns by tracking volume changes over time, so you can adjust your content strategy before traditional traffic declines hit.

Migration velocity indicators showing speed of AI adoption per keyword
Keyword categorisation into AI-growing, stable, and Google-dominant groups
Industry benchmark comparisons for AI search adoption rates
Early warning alerts for keywords showing accelerating AI migration

Traffic Value Analysis

Understand what your AI visibility is worth in economic terms. Brand Auditor calculates the equivalent ad spend value of your AI mentions by mapping visibility to CPC data, giving your team a concrete ROI metric for AI optimisation efforts.

Dollar-equivalent value of AI visibility based on keyword CPC data
Total portfolio traffic value across all tracked keywords
Per-keyword value breakdown to prioritise high-value opportunities
Competitive value comparison showing how much competitors' AI visibility is worth

Frequently asked questions

AI search volume estimates are derived from a combination of platform usage data, query frequency analysis from our audit network, and publicly available AI platform traffic metrics. While not exact, they provide directional guidance on relative query volumes.

Brand Auditor uses current Google Ads CPC data for each keyword to calculate the equivalent ad spend value. This represents what you would need to spend on paid ads to achieve comparable visibility for those keywords in traditional search.

Yes. All search comparison data can be exported as CSV or included in printable reports. The export includes AI volume estimates, Google volume, CPC values, traffic value calculations, and migration indicators for every tracked keyword.

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