Share of Voice Comparison

See exactly how much of the AI conversation your brand owns versus competitors. Brand Auditor calculates Share of Voice based on mention frequency, prominence, and recommendation strength across all tracked keywords and platforms.

Aggregate Share of Voice percentage across all keywords and platforms
Per-keyword SoV breakdown showing where you lead and where you trail
Platform-specific SoV to see if you dominate ChatGPT but lag on Gemini
Visual bar charts and pie charts for executive reporting

Platform-by-Platform Breakdown

Different AI platforms have different source preferences and response patterns. Brand Auditor shows you how your competitive position varies across ChatGPT, Gemini, Perplexity, and Google AI Mode, so you can tailor your strategy for each platform.

Individual competitive rankings across three LLM platforms
Platform affinity indicators showing which AI favours your brand
Cross-platform consistency score measuring how uniform your visibility is
Competitor platform strengths highlighting where rivals have an edge

Competitive Momentum Tracking

AI visibility is not static. Brand Auditor tracks how your Share of Voice and competitive position change over time, alerting you when competitors are gaining ground or when your content strategy starts paying dividends.

Trend charts showing SoV movement for you and all tracked competitors
Momentum alerts when a competitor's visibility surges or declines
Audit-over-audit comparison to measure the impact of your content changes
Competitive heat map showing which keywords are most contested

Frequently asked questions

You can track up to 5 competitors per brand. Competitors are defined by domain name during brand setup. Each competitor is included in every audit query, so you get comparative data across all keywords and platforms automatically.

Share of Voice is calculated by analysing mention frequency, mention prominence (headline mention vs passing reference), recommendation strength, and citation presence across all tracked keywords. The formula weights these factors based on their impact on user perception.

Yes. You can update your competitor list at any time from the brand settings page. The new competitor set will be used in all subsequent audits. Historical data for previous competitors is retained for reference.

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