Competitor Benchmarking in AI Search
Compare your brand's AI Share of Voice, mention rates, and citation profiles against up to 5 competitors across ChatGPT, Gemini, Perplexity, and Google AI Mode.
No credit card required. 14-day free trial.
Share of Voice Comparison
See exactly how much of the AI conversation your brand owns versus competitors. Brand Auditor calculates Share of Voice based on mention frequency, prominence, and recommendation strength across all tracked keywords and platforms.
- Aggregate Share of Voice percentage across all keywords and platforms
- Per-keyword SoV breakdown showing where you lead and where you trail
- Platform-specific SoV to see if you dominate ChatGPT but lag on Gemini
- Visual bar charts and pie charts for executive reporting
Platform-by-Platform Breakdown
Different AI platforms have different source preferences and response patterns. Brand Auditor shows you how your competitive position varies across ChatGPT, Gemini, Perplexity, and Google AI Mode, so you can tailor your strategy for each platform.
- Individual competitive rankings for each of the four LLM platforms
- Platform affinity indicators showing which AI favours your brand
- Cross-platform consistency score measuring how uniform your visibility is
- Competitor platform strengths highlighting where rivals have an edge
Competitive Momentum Tracking
AI visibility is not static. Brand Auditor tracks how your Share of Voice and competitive position change over time, alerting you when competitors are gaining ground or when your content strategy starts paying dividends.
- Trend charts showing SoV movement for you and all tracked competitors
- Momentum alerts when a competitor's visibility surges or declines
- Audit-over-audit comparison to measure the impact of your content changes
- Competitive heat map showing which keywords are most contested
Frequently asked questions
You can track up to 5 competitors per brand. Competitors are defined by domain name during brand setup. Each competitor is included in every audit query, so you get comparative data across all keywords and platforms automatically.
Share of Voice is calculated by analysing mention frequency, mention prominence (headline mention vs passing reference), recommendation strength, and citation presence across all tracked keywords. The formula weights these factors based on their impact on user perception.
Yes. You can update your competitor list at any time from the brand settings page. The new competitor set will be used in all subsequent audits. Historical data for previous competitors is retained for reference.
See how AI sees your brand
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No credit card required. 14-day free trial.