Ad Traffic Value
Estimate the monetary value of your organic and AI search visibility. Understand what your traffic would cost if you had to buy it through paid search.
No credit card required. 14-day free trial.
Organic Traffic Valuation
Calculate the equivalent paid search cost of your organic Google visibility. See what you would need to spend on Google Ads to replicate your current organic traffic for each tracked keyword.
- Per-keyword CPC and estimated monthly traffic value
- Aggregated portfolio value across all tracked keywords
- Trend data showing how your organic value changes over time
AI Visibility Value Estimate
Estimate the value of AI platform mentions for your brand. As more consumers use AI for purchase research, understanding the monetary impact of AI visibility becomes essential for budget planning.
- Estimated traffic value from AI platform mentions and citations
- Compare AI visibility value against paid search equivalents
- Identify which keywords deliver the highest AI traffic value
Competitive Value Benchmarking
See how your traffic value compares to competitors across both organic and AI channels. Understand where competitors are capturing more value and where you have the advantage.
- Side-by-side value comparison with tracked competitors
- Identify high-value keywords where competitors outperform you
- ROI insights to justify AI visibility investment
Frequently asked questions
We use current Google Ads CPC data for each tracked keyword combined with estimated search volumes and click-through rates to calculate what your organic and AI visibility would cost if purchased through paid search.
Not exactly. AI traffic value is an estimate based on the exposure your brand receives through LLM mentions and citations. As AI search adoption grows, this metric helps you understand the potential monetary impact of AI visibility.
Absolutely. The ad traffic value screen is designed to translate visibility metrics into financial language that leadership and finance teams understand. Export the data directly to your budget proposals and business cases.
See how AI sees your brand
Start a free trial and run your first audit in minutes.
No credit card required. 14-day free trial.