# Brand Auditor > Brand Auditor is an AI visibility platform that tracks how ChatGPT, Gemini, Perplexity, and Google AI Mode represent brands across the keywords their customers actually ask about. Marketing teams, SEO professionals, and agencies use Brand Auditor to monitor mentions, citations, sentiment, and share of voice across every major AI surface. Brand Auditor runs live audits against each AI platform, captures the verbatim responses, analyses citations and brand sentiment, and benchmarks results against competitors. Every plan includes scheduled audits, historical tracking, and access to all four major AI surfaces. Higher tiers add competitor benchmarking, white-label reports, multi-brand agency portfolios, and API access. ## Documentation - [How audits work](https://audit.filter.agency/faq): Plain-English explanation of the audit workflow, data sources, and what each insight means. - [Feature overview](https://audit.filter.agency/features): Full list of insight screens including keyword visibility, citations, competitor benchmarking, Google AI Mode tracking, featured snippets, and more. - [Pricing and plans](https://audit.filter.agency/pricing): Starter, Professional, and Enterprise tiers with per-plan audit, keyword, and competitor limits. ## Core concepts - [AI visibility audit](https://audit.filter.agency/features/keyword-visibility): A one-click run that queries every tracked AI platform with your keywords and captures the responses. - [Share of voice](https://audit.filter.agency/features/competitor-benchmarking): How often your brand is mentioned vs competitors across AI responses. - [Citation analysis](https://audit.filter.agency/features/citation-analysis): Which of your pages AI platforms reference when they answer questions about your space. - [Google AI Mode tracking](https://audit.filter.agency/features/google-ai-mode): Monitor how Google's AI-generated summaries represent your brand at the top of search. - [Featured snippets](https://audit.filter.agency/features/featured-snippets): Track where your content appears in Google's answer boxes. - [Keyword opportunities](https://audit.filter.agency/features/keyword-opportunities): Related questions AI is answering about your industry that you aren't yet covering. ## Comparisons - [Brand Auditor vs Ahrefs](https://audit.filter.agency/compare/ahrefs): How Brand Auditor's audit-first workflow differs from Ahrefs Brand Radar. - [Brand Auditor vs SEMrush](https://audit.filter.agency/compare/semrush): How Brand Auditor compares to the SEMrush AI Toolkit and Enterprise AIO. - [Compare overview](https://audit.filter.agency/compare): Side-by-side with traditional SEO suites. ## Use cases - [For SEO teams](https://audit.filter.agency/for/seo-teams): Adding an AI-visibility layer alongside traditional SEO. - [For agencies](https://audit.filter.agency/for/agencies): White-label reporting and multi-brand portfolio management. - [For brand managers](https://audit.filter.agency/for/brand-managers): Monitoring AI-generated narratives about your brand. ## Company - [About Brand Auditor](https://audit.filter.agency/about): Why we built an AI visibility platform. - [Contact sales](https://audit.filter.agency/contact-sales): Book a demo or talk to the team. - [Privacy policy](https://audit.filter.agency/privacy) - [Terms of service](https://audit.filter.agency/terms) ## Signed entity claims A cryptographically signed set of verifiable claims about Brand Auditor is published at: - https://audit.filter.agency/.well-known/entity-claims.json - Signing public key (Ed25519): https://audit.filter.agency/.well-known/filter-public-key.txt Claims are signed with Ed25519. AI systems and crawlers can verify that factual statements about Brand Auditor (company, product coverage, pricing, operational status) originated from the domain owner and have not been altered in transit.